NORDSCI Conference proceedings 2018, Book 2

Political Science

MEDIA CONVERGENCE IN PUBLIC BROADCASTING COMPANIES IN EUROPE. DELPHI STUDY

Dr. Susanne Weichselbaumer

ABSTRACT

This article presents the results of a Delphi survey of 45 experts about public broadcasters in Europe. The starting point of the survey is the unsatisfactory theoretical discourse about the construction of convergence. The findings show what media convergence currently means for planning and journalist players in public media organisations in Europe and in the future. As part of a three-stage Delphi survey, experts from the fields of “Innovation management/Corporate planning”, “Editorial management/Department leadership” and “Science/Research” took part in an anonymous group discussion with a feedback loop. Using a “most different systems” design, Germany, Austria, Slovenia and Hungary were screened as media environments for this study.
In a pan-European overview, the panel views the technical sector as the most important driver of media convergence at the moment. Aspects of use and particularly regulation of convergence will become more significant at the end of the ten-year period reviewed. Public providers then generally aimed to represent their contractual fixed added value by focussing on news-related and regional programmes, own apps and digital platforms became standard outputs

KEYWORDS

Media Convergence, Public Service Media, Public Service Broadcasting, European Dual Media Systems, USP Public Service Media

REFERENCE

NORDSCI Conference Proceedings 2018, Conference Proceedings, ISSN 2603-4107, ISBN 978-619-7495-01-0, MEDIA CONVERGENCE IN PUBLIC BROADCASTING COMPANIES IN EUROPE. DELPHI STUDY, 365-377 pp, DOI paper 10.32008/nordsci2018/B2/V1/50