NORDSCI Conference proceedings 2023, Book 1, Volume 6
BUSINESS AND MANAGEMENT
STRATEGIC THINKING AND BUSINESS QUALITY MANAGEMENT THROUGH BIOHACKING IN THE ERA OF DIGITAL TRANSFORMATION
PhD Student Vladimira Petkova, PhD Student Milena Petkova, PhD Student Bogomil Alexandrov
In the contemporary world of rapid digital transformation, businesses are confronted with evolving challenges and opportunities. As businesses strive to remain competitive, integrating Biohacking into their quality management strategies, offers new possibilities for business assessment and process improvements. Biohacking, characterized by optimizing human potential through technological and biological means, has the potential to stimulate innovation, motivation, and productivity.
The research aim is to explore the intersection between strategic thinking and quality management in the business environment, and biohacking as an alternative approach to enhancing effectiveness and adaptability in the corporate realm. Biohacking’s practical application has the potential to completely transform decision-making processes, workforce well-being, and overall organizational procedures.
The study were used of content, data and comparative analysis in order to show the overall expected market growth potential for Biohacking (in terms of market size and adoption) as well as the best practices related to its introduction and utilization in the business areas such as quality management and additional strategic related practices and processes. Through the analysis of methods and practices, identifying opportunities for the implementation of wearable technologies, brain stimulation technologies, health monitoring, genetic modification, applications and others, biohacking can be strategically integrated into quality management practices to address the challenges arising from digital transformation in business.
Despite its potential advantages, biohacking presents a challenge due to the opacity of the boundary between experimentation and risk, making it difficult to determine where the boundaries between innovation and potential threat to individual and organizational health begins. The primary result of this study challenges conventional perceptions by demonstrating that biohacking is not limited to individual self-improvement but can be strategically used to revolutionize the workplace. The combination of biohacking with quality management can be a powerful tool for enhancing competitiveness, adapting to new conditions, and achieving success in the modern business environment.
Biohacking, Technology, Quality, Management, Business
NORDSCI Conference proceedings 2023, Book 1, Volume 6, ISSN 2603-4107, ISBN 978-619-7495-33-1, DOI 10.32008/NORDSCI2023/B1/V6/06,73 - 80 pp