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NORDSCI Conference proceedings 2023, Book 1, Volume 6

POLITICAL SCIENCE

PRO-RUSSIAN PROPAGANDA ON SOCIAL MEDIA DURING THE PRE-ELECTION CAMPAIGN IN SLOVAKIA

Mgr. Tomáš Škarba, Assoc. Prof. Dr. Ján Višňovský, PhD

ABSTRACT

Citizens of the Slovak Republic are exceptionally prone to believing disinformation according to public opinion surveys, and authoritarian leaders enjoy high support among the population. In recent years, security forces have pointed out the direct influence of the Russian Embassy in Slovakia, which has been trying to influence public opinion by means of direct financial support to disinformation media. Additionally, the police are also investigating connections between the Russian Federation and political parties with high popularity. In this study, we analyze the most followed profiles of candidates on the social network Facebook in parliamentary elections. Precisely, Facebook has undoubtedly contributed to the polarization of society in liberal democracies, the spread of biased content, and the blurring of the boundaries between truth and lies. The goal of the study is to analyze the content of posts with the highest number of interactions and to define the narratives that influence public opinion before the elections

KEYWORDS

elections, influence, politics, propaganda, social media

REFERENCE

NORDSCI Conference proceedings 2023, Book 1, Volume 6, ISSN 2603-4107, ISBN 978-619-7495-33-1, DOI 10.32008/NORDSCI2023/B1/V6/18,211 - 220 pp

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