The meat and meat products sector belongs to one of the strategic and key sectors of the food industry in the Slovak Republic. Meat and meat products are considered basic foods that are consumed by Slovak consumers. Of the food group, pork and poultry have the widest consumption. From the point of view of dietary properties, price relations, availability or speed of preparation, poultry meat and meat products appear to be the most consumed with a view to the future. In the context of the above, the aim of the paper is to point out the current market of poultry meat and meat products in Slovakia in terms of production and consumption, as well as to identify consumer behavior. Based on the results, it can be stated that the production of poultry meat has an increasing tendency and currently reaches 13 kg per capita. Poultry consumption in the Slovak Republic has been rising rapidly in recent years and exceeds the recommended dose by almost 100%. These are also confirmed by the results of the survey, which shows an annual consumption of more than 30 kg. In terms of factors, the quality, price and freshness of purchased and consumed meat are the most important for consumers. In view of future developments, it is necessary to appeal to the quality of the meat consumed, as well as to aspects relating to health recommendations, the environment, sustainability, or animal welfare