NORDSCI Conference proceedings 2023, Book 1, Volume 6
SOCIOLOGY AND HEALTHCARE
IMPLEMENTATION OF NEW TECHNOLOGIES WITH ELEMENTS AND TOOLS OF ARTIFICIAL INTELLIGENCE INTO THE TELEVISION BROADCASTING
Mgr. Oľga Dúbravská, Assoc. Prof. Dr. Ján Višňovský, PhD.
Creating media content in television requires technologies that are specific to this field, and in the current era of newsroom convergence, they are interconnected with the online digital space. The evolution of television technology is very dynamic and today is no longer just about cameras, microphones, lights, and related television technology, but is primarily about hardware and software. The aim of the paper is to highlight the evolution of television technology, which is very dynamic, incorporating elements and tools of artificial intelligence (AI), which also affects some workflows. The paper reflects on the implementation of new technologies in the broadcast of the Slovak private television ta3, their benefits for the recipients, but also for the creators of media content. Television ta3 changed its headquarters and built new studios in new premises. It offers viewers projection on a modern studio LED wall, which is one of the largest in the Czech and Slovak television market. At the same time, it is complemented by a modern high-resolution digital resolution. The production system includes leading technology with AI elements, which has increased the flexibility of television broadcasting.
artificial intelligence, broadcasting, television content, ta3, television
NORDSCI Conference proceedings 2023, Book 1, Volume 6, ISSN 2603-4107, ISBN 978-619-7495-33-1, DOI 10.32008/NORDSCI2023/B1/V6/27,299 - 305 pp