NORDSCI Conference proceedings 2019, Book 2

Economics and tourism

THE ENTREPRENEURSHIP IN THE FIELD OF MARKETING PRODUCTS

Lecturer Dr. Liliana Doina Măgdoiu, Prof. Dr. Ioan Constantin Rada, Lecturer Dr. Anca Păcală, Dr. Ioana Carmen Rada

ABSTRACT

The study aims to provide guidance for economist engineers in initiating and developing forms of entrepreneurship as regards the marketing of oil products (hereinafter referred to as "products"), using the case study as a research method. The following techniques have been used within the architecture of the study: study questions; the study hypothesis; primary, contextual (existence of the case) and embedded analysis units; the idea of linking data to hypotheses; criteria for data interpretation. Before proceeding to a subsequent stage, a preliminary theory on the concepts discussed has been developed. The data collection stage is followed by the data analysis stage. At the end of the study, conclusions and bibliography are included. Entrepreneurship in the marketing of oil products is regarded both from its perspective as a business opportunity (interest) for economist engineers and as a necessity for the market.

KEYWORDS

The Entrepreneurship, Economist Engineers, Field of Marketing, Oil Products

REFERENCE

NORDSCI Conference Proceedings 2019, Book 2, Conference Proceedings, ISSN 2603-4107, ISBN 978-619-7495-06-5, THE ENTREPRENEURSHIP IN THE FIELD OF MARKETING PRODUCTS, 159-166 pp, DOI paper 10.32008/nordsci2019/b2/v2/19