NORDSCI Conference proceedings 2018, Book 2

Business and Management

RELATIONSHIPS BETWEEN ATTITUDES AND BEHAVIOR OF POLISH CONSUMERS TOWARDS CORPORATE SOCIAL RESPONSIBILITY (CSR)

Prof. dr. Łukasz Sułkowski, Dr. Rafał Tyszkiewicz

ABSTRACT

The purpose of the article is to explain the relationship between attitudes and behavior of Polish consumers towards corporate social responsibility (CSR). The article identifies relationships with consumers making their purchases in shopping centers in 2016.
The paper focuses on empirical research conducted on a group of 415 Polish consumers who do their shopping in stores. The study used a questionnaire, including interviews with the consumers.
The article presents empirical insights on the relationship between attitudes and behavior of Polish consumers towards corporate social responsibility (CSR). The research of the authors confirmed the growing interest of consumers in the issue of social responsibility, especially regarding the producers of purchased products. This issue was examined through questions about the consumer's interest in information about the socially responsible activities of producers of purchased products.
The article indicates the willingness of consumers to adopt new rules in business activity. The growing awareness of consumers and their increasing requirements in comparison with the requirements set by other stakeholders, mean that the trends of sustainable development and social responsibility will be implemented by most enterprises.
This article meets a specific need to investigate how one can diagnose consumer attitudes towards corporate social responsibility (CSR), which point to growing market, social and environmental awareness. It can be said that this awareness influences the functioning of enterprises and the way in which they will perceive social and environmental issues.

KEYWORDS

relationships, consumer attitudes, CSR

REFERENCE

NORDSCI Conference Proceedings 2018, Conference Proceedings, ISSN 2603-4107, ISBN 978-619-7495-01-0, RELATIONSHIPS BETWEEN ATTITUDES AND BEHAVIOR OF POLISH CONSUMERS TOWARDS CORPORATE SOCIAL RESPONSIBILITY (CSR), 111-119 pp, DOI paper 10.32008/nordsci2018/B2/V1/22