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NORDSCI Conference proceedings 2020, Book 2

Business and Management


Solveiga Blumberga, Gundega Tirzīte


Health care is important and necessary for all humankind on all generations, so, it is of most importance to understand the situation and possibilities. This is where understanding consumer attitudes and perceptions can help to improve for equal possibilities to all generations and social groups. Consumer attitudes and social perceptions give us the information to help advance processes and detect problems that are not obvious and are often mistaken as too insignificant for attention. Since 2007, e-health has been introduced in Latvia as a big change towards digitalization, simplicity and more efficient health care all over the country. Officially, doctors and patients are using the e-health system to store and receive information related to a person’s health care since the year 2018. The topic of the research is of great importance, and it aims to ensure those people who do not have access to a computer or who cannot work with it are able to receive the same level of health care as those who are active and can easily navigate and use platforms such as e-health in the e-environment. The key questions of the research are as follows: what are the attitudes of consumers from different generations on e-health, what are the social perceptions of consumers from different generations on e-health, are there statistically significant differences in consumer attitudes of different generations are there statistically significant differences in the social perceptions of consumers of different generations about e-health, are there statistically significant relations between different generations of consumers on consumer attitudes and social perceptions about e-health? Methods used in the study are two surveys created by authors on social attitudes towards e-health services, and social perceptions towards e-health services. The results of e-health services that are related to its integration do not reflect promises of dwindling waiting lines and state-paid services. The results also show that older users are more interested in e-health, as they face health problems more frequently than younger consumers daily, but their possibilities are limited by the technology that has created a very long bridge between patients, and the possibility to interact in the newly integrated e-health system. Younger potential users of e-health have important modernity where the older e-health users are viewing this differently, for which modernity is not current. Social perceptions that affect awareness and emotion are linked and do not differ significantly between generations, which show’s that if consumers had a chance to improve their social expectations about e-health, it would affect users and potential users alike, creating positive emotions and would improve attitudes on e-health, in general


social attitudes, social perceptions, e-health


NORDSCI International Conferece 2020, Book 2, Conference Proceedings, ISSN 2603-4107, ISBN 978-619-7495-14-0, INTERGENERATIONAL ATTITUDES AND SOCIAL PERCEPTIONS OF E-HEALTH SERVICES, 57-65 pp, DOI paper 10.32008/NORDSCI2020/B2/V3/05

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