NORDSCI International Conference 2021, Book 1

Language and linguistics

IMPACT OF THE COVID-19 PANDEMIC ON REGIONAL AND LOCAL MEDIA – CASE STUDY

Assoc. Prof. Dr. Ján Višnovský, PhD., Mgr. Alexandra Mathiasová, Mgr. Juliána Mináriková, PhD

ABSTRACT

COVID-19 pandemic, and its several waves with different intensity, and also stronger or weaker restrictions, has influenced the everyday life of people all around the world. Pandemic hitted media indeed. People needed the newest information about the evolution of the SARS-CoV-2 virus, which is the virus that causes COVID-19. Organisations, events and businesses were stopped or closed, so media content was directed to outbreak info. And if organisations, events and businesses were stopped, creators, event managers and business makers didn‘t even need advertising or other propagation of their activities. It wasn‘t happening on a global scale only, but also in the local. So the local and regional media, financially dependent on advertising, was hardly hitted by the outage of this type of income. This paper explores how COVID-19 pandemic impacted the functioning of smaller local and regional media. The paper looks at the content of regional media, impacted by the pandemic, at the amount of advertising and covers the other changes, which the coronavirus outbreak made

KEYWORDS

advertising, business model, COVID-19 pandemic, local and regional media

REFERENCE

NORDSCI International Conference 2021, Book 1, Conference Proceedings, ISSN 2603-4109, ISBN 978-619-7495-14-2, IMPACT OF THE COVID-19 PANDEMIC ON REGIONAL AND LOCAL MEDIA – CASE STUDY, 215-223 pp, DOI paper 10.32008/NORDSCI2021/B1/V4/19