NORDSCI Conference proceedings 2018, Book 1

Sociology and Healthcare

CONSUMER ATTITUDES ABOUT SUPERVISION AS A SERVICE

Assoc. Prof. Dr. Maija Zakrizevska

ABSTRACT

Nowadays, supervision as a service has become part of professional practice
and also education in many professions. Nevertheless, organisations are short of
information about it, and this explains the rationale of this research. When hearing
the words “supervision, supervisor”, the employees of the organisations have
different emotionally evaluating attitudes, and, for many of them, these may
associate with in-service training, monitoring, and mentoring. Depending on the
knowledge of consumers and their attitudes towards supervision, the demand for
it will develop in future. This why a study was conducted to research the attitudes
of consumers towards supervision as a service. A survey developed by the author
and containing three dimensions (cognitive, affective, behavioural) was used in
the study for finding out the attitude of consumers towards supervision as a
service. 173 respondents participated in the survey. The survey was attended by
32% of respondents who are managers and 68% of respondents who are not
managers, who have previous experience in supervision (49%) and those without
experience in supervision (51%). The results of the study show that the attitude of
consumers towards supervision is positive and that there are statistically
significant differences between managers and non-managers and between those
who have participated in supervision, and who are not only in the cognitive
dimension. It may be concluded that managers and those who have participated
in supervision have more knowledge about supervision and more positive
attitudes towards it.

KEYWORDS

attitudes, supervision as service, customers

REFERENCE

NORDSCI Conference Proceedings 2018 Book 1, Conference Proceedings, ISSN 2603-4107, ISBN 978-619-7495-00-3, CONSUMER ATTITUDES ABOUT SUPERVISION AS A SERVICE, 435-442 pp, DOI paper 10.32008/nordsci2018/B1/V1/46